About the role
We are looking for a seasoned Lifecycle Marketing Manager to join our Student Services team and help us scale our engagement strategies. Aprende is on a mission to bring more entrepreneurship to the world, and the Student Services team is a key driver of this mission.
The team is results-oriented and thrives at the intersection of marketing, data and product. This role will be responsible for using insights to develop and execute on strategies that convert and retain our acquired students by helping them successfully progress their student cycle on time and be ready to start on new courses when ready.
You will work with a cross-functional team to develop and execute multi-touch programs that guide, support and motivate students through their lifecycle. The role requires an individual with strong influence, analytical skills and the ability to turn insight into immediate action. The ideal candidate is passionate about the student experience and obsessed with finding new and creative ways to engage at scale.
Responsibilities
- Develop and implement marketing strategies that increase conversion and foster early retention with an emphasis on guidance and support.
- Work cross-functionally to identify experience gaps and points of friction for new students and develop holistic strategies to improve the journey.
- Identify opportunities to develop, test, implement and scale programs/solutions that aid in the onboarding and setup of new students to Aprende.
- Develop playbooks and guiding principles to help the rest of Aprende teams to engage at scale across different geographies, schools/courses and student personas.
- Identify and celebrate key milestones to nudge and celebrate student success to increase early retention and acquire advocates.
- Track, analyze and report on progress toward goals.
Requirements
Qualifications
- Experience in lifecycle marketing, customer success, loyalty marketing, email marketing or CRM an asset
- Full-stack marketer with experience developing and implementing omni-channel, personalized acquisition (desired) and retention programs that increase conversion and adoption
- Experience analyzing data to uncover insights and optimize program performance
- Ability to leverage attributes and behaviours to develop and implement personalized content and experiences
- Excels with rapid experimentation, analysis and iteration based on insights
- Strong project management skills and experience leveraging project management tooling and systems to manage complex projects with multiple stakeholders
- Excellent communicator with experience communicating with stakeholders at all levels, across many functional areas
- A strong curiosity and initiative to identify new and creative ways to help students succeed in their business through Aprende’s ecosystem
- The ability to thrive in chaos, resolve ambiguity and think quickly on your feet
- Ability to make great decisions quickly by being a constant learner, and always seeking to improve their quality of decision making
- Work independently and autonomously with high speed and fidelity