SEO Content Marketing Manager - Buenos Aires
Interlaced, Argentina
Job Description
Location: Buenos Aires Metro, Hybrid
Hours: 8am - 5pm local time, Monday-Friday
Status: Full Time, Contract
Salary: $1,500 to $2,500 USD/Month DOE
About Interlaced:
Interlaced.io is a Technology Solutions Provider headquartered in San Diego, California with team members and clients around the world. We partner with innovative startups and small to mid-sized businesses to help them achieve their business goals by providing a suite of services and solutions including managed cloud, IT helpdesk, network and infrastructure support, IT onboarding, mobile device management (MDM), Cybersecurity and compliance, SaaS administration, IT automation and more! We are a team of hungry, innovative, technology-lovers who are excited to build something amazing together.
Requirements
Responsibilities:
- Conduct keyword research and build out metadata optimization strategy
- Perform technical SEO audits and fixes to improve site authority
- Conduct competitive analysis on high-ranking sites in the industry
- Collaborate with Sales and Customer Success Teams on content amp; enablement needs
- Build high-quality backlinks through outreach, partnerships and content amplification
- Create editorial calendar and produce engaging content across website, blogs and social
- Manage email campaigns, nurture new contacts through funnels, optimize deliverability
- Write and promote gated assets like ebooks, calculators, quizzes for lead gen
- Analyze organic KPIs and funnel performance to optimize activities
- Stay up-to-date on latest SEO and content marketing best practices
- Create and maintain centralized content library of visual assets like infographics, charts, and graphics for social media
- Produce explainer and how-to videos for YouTube and website
- Write press releases and contribute quotes/articles to industry publications
- Conduct regular website content audits and updates
- Identify opportunities for new landing pages, site functionality
- Develop internal content guidelines and strategy documents
- Monitor industry trends and innovations related to owned media
- Represent content initiatives and results at internal marketing meetings
- Compile and present reports on traffic, engagement, and conversions
Collaboration with Paid Media Manager:
- Align messaging in ads with target keywords and content
- Build landing pages and optimize forms for paid ad campaigns
- Share high-performing ad creative assets for organic social promotion
- Coordinate timing of paid campaigns with content launch calendar
- Collaborate on lead gen campaigns spanning paid, organic channels
Goals/KPIs:
- Increase organic website traffic by 15%+ quarter over quarter
- Achieve keyword ranking improvement for 10+ target terms
- Generate 5 new blog posts per month with over 100 visits each
- Send 4 email campaigns per month with over 20% open rate
- Create 1 new gated assets per month to generate leads
Benefits
Per Company Policy, you will be entitled to the following benefits:
- Forty (40) hours or one (1) week of paid sick leave each calendar year
- Sixteen (16) paid holidays each calendar year, 6 fixed and 10 flexible
- Two (2) paid Volunteer days each calendar year
- Peer-to-peer bonus allowance
- Quarterly company bonuses
- Gym reimbursement
- Cell phone reimbursement