In Aprende Institute we are looking for an experienced, data driven, result oriented ,SEM Professional to drive SEM Acquisition Strategy of US Hispanics, to become students in our Platform, playing a game changing role inthe Ed-tech industry.
Responsibilities:
- Lead a team and support the implementation of SEM Campaigns for all verticals in Aprende.
- Responsible for generating and forecasting leads, Revenue,in alignment with annual quarterly objectives, while improving CAC.
- Build high performing SEM strategies combining data-focused experimentation, deep customer understanding, and a high level of strategic thinking.
- Drive strategy, ensuring our first-party data is maximized and third-party intent data is aligned with value proposition and tested against performance.
- Test different messages in terms of copy and creativity, aligning what we say ads and landing pages.
- Collaborate with Sales organization by proactively communicating marketing plans and conducting regular performance reviews.
- Work in close partnership with CRM, SEO, Sales and Product Teams.
Requirements
- 8+ years experience in SEM performance marketing.
- Intermediate level of English.
- Knowledge of US Hispanic consumers.
- Deep knowledge of Google ads platforms.
- Proven track record of developing sound digital strategies and running innovative campaigns that exceed target goals.
- Experience working with a global marketing organization, and leveraging central capabilities and resources.
- Deep understanding of lead management and sales funnel.
Aprende Institute, the leading online education platform for vocational abilities in Latin America and the United States' Hispanic market, offers a wide array of online training and courses, allowing its growing community of 30,000 students to acquire high-demand skills. These skills empower learners to transform their interests into income by starting a new business or a new career. Aprende integrates technology and digital media with traditional instructor-led classroom activities, giving its students a flexible and personalized learning experience, accessible on any device, that monitors students' progress and encourages engaged learning, skill mastery, and course completion. Furthermore, Aprende's tech platform and tailored content solutions assist corporations training and motivating their workforce and clients with unique experiences.